Avenue A | Razorfish hosted is eighth annual client summit in New York in May. Their clients are made up of fortune 100 companies. The intent of the summit was to gather the worlds top experts on digital marketing and explore the trends. Avenue A | Razorfish has graciously posted excerpts of summit.
The opening speech by Clark Kokich, CEO of Avenue A | Razorfish, offers an excellent overview. If you’re struggling to convince your senior executives that digital marketing is not the future, but require strategies today, I recommending sharing this 18 minute video during a meeting. I think it could create that light-bulb moment that could buy you support to move forward on a digital marketing.
There are 16 other videos capturing snippets of what have must been a fascinating and valuable summit for their clients. I am impressed that they invited not only experts to speak but also competitors to speak. What a bold and powerful decision and made me love Avenue A | Razorfish even more for it. Also, they walk-the-walk of digital marketing (and so they should but most companies struggle with truly doing what they advise their clients). By providing content from the summit, in the way of video snips, they are sharing the summit experience with other marketers and organizations creating opportunity for others to experience Avenue A | Razorfish - creating a branding moment. So beautiful and inspirational.
So back to the purpose of this post “Smart Marketers Are Increasing Their Value Internally”. While watching Kokich’s speech he speaks about how smart marketers are getting their organizations to think strategically about social media and are able to produce results. In return, these smart marketers are also increasing their value internally and are likely to get more attention from senior executives. They will have more say on how to integrate marketing, communications, public relations, customer service and various other touch points to make their company and organization more genuine, more likeable, more transparent - in order to build word of mouth, loyalty, and ultimately revenue.
What do you know about social media? Are you on top of the social networks? Are you listening to your customers? If you simply start by listening, then you can provide massive amounts of value to your organization and enhance your career.
- Jenifer Schaefer
Posted under Branding, Business Resources, Case Studies, Conference, Digital Marketing, Education, Marketing, Social media, Strategy
This post was written by jschaefer on September 16, 2008
